Unlocking the value of your analytics means that you need to find a straightforward way to get your data from multiple software-as-a-service (SaaS) applications or internal databases into one place to run your analysis. So… to become a more data-driven organization, where do I start? By investing in a data warehouse with the relevant engineering work before growth demands it, forward-thinking companies can use existing data in new ways to stay ahead.Ī recent McKinsey report list data extraction, transformation, and loading as the very first and most crucial step in translating data insights into business value.
Can you begin to see where this is going?Ĭompanies today are looking for insights to drive their decision-making. Your support is handling Zendesk and NetSuite handling your accounting and ERP needs.
Instead of having ready access to the information generated from all these sources, this data often resides in hard-to-reach places.įor example, all of your company’s event data could be in Mixpanel with your sales metrics delivered in Salesforce. Every business has data (and lots of it), all coming from multiple data sources. What does it mean to be a data-driven organization? How many platforms are you running, and how useful is the business data you’ve collected from them?Ĭompanies analyze business and customer data derived from several sources: an organization’s website, email campaigns, customer service, support, or sales team, to name a few.ĭata ranks high in achieving an advantage over the competition.
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